I discovered these books while browsing Waterstones. Both were displayed on a bookshelf, facing outward, meaning that their "extra features" could be seen and the viewer could experiment with these unusual book covers.
"My Notorious Life" shows a glimpse of an image - a woman walking away - through the keyhole on the front cover. The viewer can unfold this page to reveal the full image.
This book is very similar in technique. In my opinion, it causes the book to stand out on the shelf, as it gives depth to the image, this added 3D quality. Underneath this front cover lies the glimpsed image adjoined with reviews of the book, which encourage the viewer to read further.
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